Tobias Reuter
Platforms & reach
Tobias "Tobi" Reuter was a content creator himself for years before taking over platforms & reach at elSobo. He knows Instagram, TikTok, YouTube and the Google Business Profile inside out and explains, without buzzword bingo, what works — and what is a plain waste of time.
Beiträge von Tobias
ChannelsInstagram, TikTok, Google & Co. — Which Channels Are Worth It for YOU?
You don't need to be everywhere — you need to be where your customers are. An honest breakdown of which channel fits which business, and how to start with just one.
ChannelsInstagram Carousels: the ultimate guide to more reach
Carousels are the hardest-working format on Instagram. Here's why they pull so well, and how to build one in a few steps that people actually swipe all the way through.
ChannelsInstagram Basics: Carousel, Story, or Single Photo — What Works Best?
Which Instagram format actually gets you somewhere — single photo, carousel, Story, or Reel? Here's the honest answer, sorted by your goal.
ChannelsYour Google Business Profile: The Most Underrated Channel — and Almost Nobody Uses It Right
No channel brings local businesses more customers for less effort than the Google Business Profile. Yet for most, it sits half-empty and neglected. Here's how to get the most out of it.
Reach, Impressions, CTR & More: The Key Social Media KPIs, Explained Simply
Reach, impressions, engagement rate, CTR — sounds like marketing jargon, but it's not that complicated. Here are the key KPIs in plain English, plus the three that actually matter for your business.
What is the "first comment" — and why it helps decide your reach
The first comment is a simple trick for keeping your caption clean while still fitting in hashtags, links, and extra info. Here's how it works.
ChannelsYouTube Shorts: If You Want to Show Up in AI Answers Tomorrow, Post Shorts Today
YouTube Shorts is more than a way to pass time: it's a reach and visibility channel directly tied to search and AI answers. Here's how to get started without a studio.