Marlene Voss
Editor-in-chief & strategy
Before taking over as editor-in-chief at elSobo, Marlene spent more than ten years helping small businesses and freelancers build their online presence. She firmly believes that visibility must not be a privilege of the big players — and writes about strategy, fundamentals and the honest use of AI in marketing. Always at eye level, never preachy.
Beiträge von Marlene
BasicsSocial Media for Small Businesses — the Easy Way to Get Started Without an Agency
You don't need to hire an agency, and you don't need to be a marketing pro. With four simple steps, you can start on your own — and get further than you think.
Practical tipsHow Often Should You Post? A Realistic Rhythm for Small Businesses
You don't have to post every day to be visible. What matters is a rhythm you can actually stick to. Here's how to find your realistic frequency.
Practical tipsNo idea what to post? 30 occasions for the whole year
The ideas are already there — in your everyday life, the seasons, your customers, and your own expertise. Here are 30 concrete things you can post about.
Practical tipsThe 90/10 Rule: Why Most of the Work Starts After You Hit Post
Most people think: post it, done. But your real reach happens in the hours after — in your replies. Here's what the 90/10 rule means and how to put it to work.
The 5 Biggest Mistakes When Creating Posts With AI
AI can do your typing for you — but not your thinking. These five mistakes turn a good AI post into a forgettable one. Here's how to avoid them.
AI & toolsWhy Hardly Any Social Media Tool Generates Images — and Why That's a Problem
Almost every social media tool can post and schedule — but not one of them creates an image for you. That's exactly where the real bottleneck sits for small businesses.
Is Social Media Still Relevant in the Age of AI?
AI is changing social media in a big way — but it doesn't make your human voice obsolete, it makes it more valuable. Here's why.
Better not post than post badly? An honest answer
"Better not post than post badly" sounds wise — but for most small businesses, it's an expensive mistake. Let's take the saying apart.